Product metrics. Part 2- activation metrics
Activation Metrics 1. Time to Value (TTV) Definition: Time taken for a new user to realize the core value of a product. Formula (conceptual): TTV = Date of First Value Realized - Date of Signup Examples: SaaS (Project Management Tool): User signs up on March 1st, creates their first project on March 3rd → TTV = 2 days Fintech (UPI App): Signup to first successful transaction = 1 hour. Healthcare App: Patient registers and books their first teleconsult in 2 days. 2. Onboarding Completion Rate Definition: % of users who finish onboarding steps (e.g., profile setup, tutorials). Formula: Onboarding Completion Rate = (Completed Onboarding / Total Signups) × 100 Examples: Fitness App: 4,000 of 5,000 users completed onboarding → = (4000 / 5000) × 100 = 80% Digital Bank: 3,200 of 4,000 new users verified KYC. E-learning Platform: 60% of new users complete course intro and dashboard tour. 3. User Activation Rate Definition: % of users who take a meanin...