Strategic resources allocation as product strategy. #Productmanagement
As product managers, tracking technologies across the Product Life Cycle Stages (from Innovators to Laggards) helps us identify which tech is gaining traction, and—equally important—which to avoid. The goal is to ensure strategic resource allocation and avoid wasting time/money on tech that won’t cross the "Chasm" or is already in decline.
Here are examples across the life cycle where we should advise management not to invest, and why:
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🔻 1. Avoid Investing in Technologies Stuck Before the Chasm
(Between Innovators & Early Adopters — but not adopted by the Early Majority)
Example: Blockchain for Non-Financial Use Cases (like supply chain tracking)
Why Avoid? Despite initial hype, many pilot projects haven’t scaled. The technology hasn't crossed the chasm for most industries due to complexity, lack of ROI, and poor ecosystem support.
Example: Consumer-grade VR/AR (outside gaming)
Why Avoid? High cost, lack of compelling use cases, and limited adoption beyond tech enthusiasts.
Example: Web3 Social Networks
Why Avoid? Despite buzz, they have not found mainstream use due to poor UX, privacy concerns, and minimal differentiation from incumbents.
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⚠️ 2. Avoid Investing in Over-Hyped Trends with No Clear Path to Mainstream
Example: NFTs for General Business Applications
Why Avoid? They’ve largely failed to find viable business models outside niche art or collectibles.
Example: Quantum Computing Startups for Non-Scientific Enterprises
Why Avoid? Still very early-stage; not ready for commercial deployment outside research.
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⛔ 3. Avoid Technologies Entering the Decline Phase (Laggards)
Example: Traditional On-Premise CRM Systems
Why Avoid? Cloud-native CRMs (e.g., Salesforce) dominate. Maintaining legacy on-prem systems is costly and hinders scalability.
Example: Flash Websites / Adobe Flash Tech
Why Avoid? Obsolete, not supported by modern browsers, and replaced by HTML5.
Example: Physical Media (CDs/DVDs) for Consumer Distribution
Why Avoid? Streaming and digital downloads dominate; investing in physical media is a declining strategy.
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💡 As a Product Manager, Ask:
Is the tech crossing the chasm?
Is it gaining real traction with the early majority?
Does it solve a pain point better than current solutions?
Is the market moving toward it, or away?
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✅ What to Recommend Instead:
Invest in technologies that are entering or already in the Early Majority phase (e.g., AI in productivity tools, cloud-native SaaS platforms, low-code tools).
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